The eagerly anticipated Wimbledon semi-final between British No. 1 Andy Murray and Rafael Nadal will begin shortly after the Berdyck v Djokovic match is done on Centre Court this afternoon. Unsurprisingly the SW19 crunch match is getting even more press in the UK than the soccer World Cup and analysts predict that industry turnover on the Murray match could be somewhere near the £10 million mark.

Read: Wimbledon Odds: Andy Murray v Rafael Nadal Betting Update

Andy Murray finally dropped a set yesterday against Jo-Wilfried Tsonga, but he still delighted his legion of fans by advancing to the semi-finals of Wimbledon in four sets. The match could have swung either way, but Murray's backers will take it as a good omen that the Scotsman made it through on the same day that reigning champion Roger Federer crashed out of the tournament.

Read: Wimbledon 2010: Andy Murray v Rafael Nadal Betting Odds

Serena Williams looks to be cruising her way to another Wimbledon final, but this afternoon Petra Kvitová will be hoping to cause problems for the No. 1 seed. Bookmakers had Serena as their hot favourite to win the tournament ever since she won her third ladies' singles title at SW19 last year, and now her task appears much easier given that her sister Venus did not make it to the semi-final stages of the competition.

Read: Wimbledon 2010: Serena Williams v Petra Kvitová Betting Odds

Roger Federer has been sensationally knocked out of Wimbledon in the quarter-finals by an inspired Tomáš Berdych in four sets: 4-6, 6-3, 1-6, 4-6. The Czech player, currently 13th in the ATP rankings, played some brilliant tennis to set up a semi-final against Novak Djokovic.

Read: Wimbledon 2010: Roger Federer v Tomáš Berdych Betting Result

The British bookmakers believe that Andy Murray has a golden opportunity to advance to the semi-finals of Wimbledon at the expense of Frenchman Jo-Wilfried Tsonga. Andy Murray has yet to drop a set at this year's championships, and his good spell of grass court form means that the best price about him winning the tournament is just 5/1 with Boylesports.

Read: Wimbledon 2010: Andy Murray v Jo-Wilfried Tsonga Betting odds

Bulgarian player Tsvetana Pironkova, ranked 81 in the world, has beaten Venus Williams 6-2, 6-3 in the quarter-finals of Wimbledon to cause a sensational upset in the betting.

Read: Betting shock as former champion Venus Williams crashes out to Tsvetana Pironkova in quarter-finals

Serena Williams, odds-on favourite to win her fourth Wimbledon ladies singles title, faces Na Li in her Centre Court quarter-final this afternoon. Maria Sharapova had been seen as Serena's stumbling block on the way to yet another Wimbledon final, but yesterday Serena won the first set tiebreak and then took the second set 6-4.

Read: Wimbledon Betting: Serena Williams v Na Li Odds

Andy Murray, the world No. 4, is back on Centre Court this afternoon to face American opponent Sam Querrey. Murray beat Frenchman Gilles Simon with consummate ease on Saturday evening 6-1 6-4 6-4 in under two hours, and in doing so he impressed the bookmakers enough to persuade them to slash his odds of winning his first Grand Slam into 11/2.

Read: Wimbledon: Andy Murray v Sam Querrey Betting Preview

The record encounter between Nicolas Mahut and John Isner has finally reached an end after three days at 6-4, 3-6, 6-7(7), 7-6(3), 70-68. The result means that Isner can now begin to prepare a second round clash against Thiemo de Bakker tomorrow, although he has a doubles match to play with Sam Querrey in 30 minutes time.

Read: Wimbledon: John Isner v Nicolas Mahut Betting Result

On Betfair over four times the amount matched on the market for the winner of the Women's tournament at Wimbledon has been matched on the Men's equivalent, but that does not mean that the Women's singles tournament is completely devoid of betting interest. The two Williams sisters are at the head of the outright betting - hardly a surprise given that they have accounted for eight of the last 10 ladies' singles champion at SW19.

Read: Wimbledon Women’s tennis betting – close call between Williams sisters